Khalifa Kush Will Expand to Germany in 2025

Khalifa Kush is the brainchild of GRAMMY and Golden Globe nominated rapper Wiz Khalifa. His premium cannabis brand is going global with planned expansion into Europe next year, 2025. Khalifa Kush will initially launch on the German medical cannabis market via a special partnership with Berlin company Sanity Group and its leading therapeutic cannabis brand, avaay Medical. 

Khalifa Kush One of the First U.S. Brands to Arrive in Europe 

“Beginning in January 2025, avaay will introduce two exclusive Khalifa Kush strains in the form of flower as a medical offering to German patients, with additional strain launches to follow throughout the year,” it says in a company press release from Aug. 14. 

The strains on offer for the German market will be cultivated by British producer, Miracle Valley. They will be available for sale in more than 3,000 licensed pharmacies across Germany. 

“I’m excited for our international expansion of Khalifa Kush, as we bring the brand to the European market, starting with Germany,” said Wiz Khalifa in a statement. “When we started exploring a partnership it was key to find a group in Europe who shares our passion for quality and we found that in Sanity Group,” he added.

“Partnering with Khalifa Kush marks a significant milestone for Sanity Group and the German medical cannabis market,” said Finn Haensel, CEO and founder of Sanity Group. “As a California-based brand, led by expertise and quality, Khalifa Kush presents an opportunity in Germany to advance patient-centered care, particularly in light of the increased demand for medical cannabis following the nation’s reclassification on April 1,” he said. 

Khalifa Kush positions as one of the first American cannabis brands to arrive in Europe. After Germany, the company plans to roll out in other countries, eyeing potentially next Austria and Switzerland. 

Wiz’s cannabis brand debuted on the cannabis market back in 2015. The company is based in Los Angeles and Pittsburg, while its hemp flower, pre-rolls, vapes, edibles and concentrates are available in select state markets, including Arizona, California, Washington DC, Florida, Massachusetts, Maryland, Michigan, Nevada, Oregon, and Pennsylvania. 

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