420 Sales Boom in USA

Liz Filmer
20 Apr 2023

According to cannabis data company BDSA, 420 will see the most significant boost in weed sales in the US legal market. In 2022, data showed that while April 20 was the most critical deal day, the second biggest was the Friday before the holiday.

Data shows consistently heightened sales on 420; the date’s significance within cannabis culture inherently leads to more sales on 420, and retailer measures to capitalize through promotions and discounts only sweeten that consumer enthusiasm further.

It suggested that significant markdowns will be seen in more mature markets due to the incremental decrease in retail prices over the past year compared to the newer, smaller, up-and-coming cannabis markets. Inhalable cannabis products are likely to see the most significant discounts.

Additional trends are starting to change in cannabis this year, with some cannabis businesses offering April 20 as a paid holiday for their staff. 

“4/20 is a day to show appreciation, love and respect for cannabis and its power to help amplify the health and happiness people experience daily. For us, it’s a day to celebrate our employees, whose passion, knowledge and dedication inspire their unparalleled service to our customers and our community all the other days of the year.”  -Sian Leininger of Massachusetts-based retailer Temescal Wellness. 

A study from the cannabis website Leafly displays that 39% of consumers plan to take time off in some capacity to celebrate the holiday. Additionally, 70% of consumers are said to be interested in trying infused beverages this year, with 73% saying they would be consumed after 5 pm because April 20 landed on a Thursday.

420 celebrations and events are now in full swing, and more distinctive products, affiliations, and more are happening in honour of the day.

Edibles company Zen Cannabis has crafted a 420-pound chocolate bar measuring nine feet by four feet. In addition, a giveaway for a Purple Lamborghini in Las Vegas requests customers to buy more than $200 in exotic cannabis to enter.

In 2022 the free San Francisco gathering 4/20 Hippie Hill was a tremendous success, the first 4/20 celebration to include legal cannabis sales. This year it is expected to be an even more considerable success, with award-winning musician Erykah Badu hosting the event.

More news in Soft Secrets about this:

The Story of 420

Happy 420 UK!

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Liz Filmer