You know "420", what about "710"?

Liz Filmer
28 Jul 2023

Concentrates have evolved and come a long way, so much so that "420" isn't the only cannabis "holiday". We now have "710", too. 


 Hash oils were originally smuggled from Kabul, Afghanistan, in the late '60s before concentrates began to be made domestically in the early '70s using refined honey oil methods.

The popularity was growing, and with no internet for resources, book sales on the subject were proving super popular. Cannabis Alchemy: The Art of Modem Hashmaking, written by David Hoye and published in 1974, sold 100,000 copies. There was also Marijuana Potency, by Michael Starks, published in 1977. 

The consistencies of hash, oils, and numerous other concentrates continued to evolve over the years as experimentation and extraction methods increased. Rosin is said to have been introduced to the cannabis community back in 2006.

Until 2009, mostly bubble hash and kief products were stocked at U.S. dispensaries and concentrates made with solvents. However, generally, these products were pretty unremarkable. It wasn't until 2010 and the first U.S. Cannabis Cup held in San Francisco that this new breed of concentrates first appeared in a competition, helping to advertise and introduce 'dabbing' culture to a more general audience."

Playing around with temperatures and processes gave way to many states of concentrate that could be transformed into multiple consistencies, including crumble, honeycomb, crumble wax, sauce and diamonds.

Concentrates are great for a quick, intense hit. They are great at preserving the full-bodied flavour and effects of cannabis flower whilst cutting out the smoking. 

Cannabis connoisseurs are becoming more informed about how concentrates work, and the constant stream of new tech is making them more convenient than ever. 

 710 as a holiday didn't begin until about 2013, with the first official 710 celebration—The 710 Cup- taking place that same year in Denver, Colorado. 710 is an ideal opportunity to showcase new concentrate and oil products. It is working, too, as 2022 saw 2.5 times the amount of concentrate sales versus a typical weekend. 

Concentrates will continue to evolve. In 2019 a new form of solventless concentrate emerged known as Piattella. It is produced by cold-curing full-melt hash to reach a superior level of terpene retention. The future looks bright for concentrates and 710 as new and improved products continue to hit the market.

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Liz Filmer