Whoopi Goldberg's New Cannabis Line

Liz Filmer
14 Nov 2022

Actress, comedian, singer and writer Whoopi Goldberg has long been a cannabis advocate

 In an OpEd she wrote about cannabis in 2018, she explained that she wanted to "help women gain easy access to the therapeutic qualities of cannabis".

It is a well-being issue, Goldberg argued, observing the difference between recreational and medicinal use. It's the difference between smoking weed in a traditional joint and consuming it healthier ways that are not detrimental to one's lungs.

 This distinction was crucial to the award-winning performer's decision to enter the cannabis industry. Whoopi founded one of the first businesses focused on women's comfort, especially the treatment of menstrual cramps.

"I asked a friend in the cannabis industry if anyone was doing marijuana for menstrual cramps, and when he said no, I knew someone had to – and that it may as well be us, We started working on a business plan and looking for product developers, which led us to Maya." 

That was the foundation for Whoopi & Maya, Goldberg's first "line of cannabis-derived Epsom salts and menstrual relief rubs

For Whoopi, the medicinal properties of cannabis are no novelty.

"When I was younger, I realized it helped my cramps, and I've had a good relationship with it since," Whoopi revealed. "It continues to help me feel better as I get older". 

The search for an outstanding cannabis grower led Whoopi to Maya Elisabeth.

"When we started looking for someone to help us make products, we saw that Maya won the most Cannabis Cups and was involved in a women-run collectively. I thought her product was great, and I asked her if she'd be willing to do this with us. Luckily she said yes, and we launched Whoopi & Maya." The brand was a success, but last year Goldberg, 65, closed Whoopi & Maya after four successful years. 

Goldberg said at the time, "It is with deep regret and sadness that I have withdrawn as a board member, manager and member of Whoopi & Maya. I am very proud of what we have accomplished together and look forward to moving ahead with other projects in the market."

Not to be put off. However, Goldberg is back in the pot game already.

The star told Black Cannabis Magazine that she has a new cannabis startup. Her new cannabis product line will be launching soon in California. Emma & Clyde is named after Whoopi's mother and brother and includes edibles, pre-rolls, flowers and accessories.

We look forward to seeing what the new line will bring and whether it will be as focused on women and women's health.

Liz Filmer