Pre-roll Popularity Continues to Soar

The data was collected from over 300 " cannabis producers, hemp producers, plant processors, cannabis brands, agencies, dispensaries, and national operators.

Comparing year-over-year category sales growth in Canada and the U.S. between November 2021-2022 shows that  Pre-rolls, vapes, edibles, drinks, and oil all saw a boost in market share. However, tinctures, capsules, and topicals saw their market share shrink. 

The infused pre-rolls market grew by a huge 1,426% in Canada. Likewise, hybrid strain pre-rolls boomed by 440%, whilst disposable vapes rose by 160%. In the U.S., infused pre-rolls grew by 22%; hybrid strain pre-rolls by 63% and disposable vape pens by 60%. 

Potency appears to be an essential factor in choosing a product. Infused pre-rolls are much more potent than standard pre-rolls. The advancement of pre-roll machinery helps to keep prices low whilst potency stays high.

While different age groups of adults usually lean toward specific product types, pre-rolls buck the trend by remaining reasonably consistent amongst all generations.

Baby boomers- 12.8% 
Generation X at 13.6%
Millennials at 14.5%
Generation Z at 14.4%.

The Report notes that the cannabis industry, specifically pre-roll businesses, is maturing. However, there are projections about how the industry will adapt and transform over time, with questions surrounding how Canadian companies will expand into the U.S. and how new cannabis markets in the U.S. will manage to produce pre-rolls at the same rate as the businesses already established in mature markets.

For cannabis businesses seeking to expand, the report documents that companies need to explore how many pre-rolls they can produce a month, the most efficient techniques to pack pre-rolls, and research the perfect weight and size of the ideal pre-roll.

Pre-rolls are arguably the most convenient way to consume cannabis flower. As a result, the pre-roll trend continues to rise, and the market continues to grow. Pre-rolls are expected to overtake flower as the largest-selling product category by 2030.