More People Choosing Weed Over Alcohol

A survey of more than 2,500 Americans in December found that nearly 44% of respondents use cannabis as a substitute for alcohol, up from 33% in 2022. This change is significant and reflects an evolving trend. While substitutions for cigarettes (30% vs. 39%) and painkillers (30% vs. 35%) have decreased from two years ago, adoption as an alternative to alcohol has grown explosively. “Our data shows that more than half of cannabis users prefer the drug to beer and spirits, and nearly half use it instead of wine,” the analysis states. This shift could present challenges to alcohol producers, already under pressure from the expanding marijuana market.

Economic and Strategic Impacts

Large alcohol companies are keeping a close eye on this development. Many have already partnered with Canadian cannabis producers, ready to enter the U.S. market once federal legalization becomes a reality. According to BI, the growing popularity of cannabis is a key factor behind the decline in stock prices of some alcohol companies, such as Constellation Brands, which owns popular brands like Corona and Modelo. One report estimates that cannabis is contributing to a 16% decline in the valuation of these companies, due to competition from new consumption models.

Cannabis: A Less Harmful Choice?

Studies point to one important point: Many consumers see cannabis as a less harmful choice than alcohol and other substances. A recent analysis in Canada, where marijuana is federally legal, found a decline in beer sales associated with legalization. Additionally, a Gallup poll found that cannabis is perceived as less harmful than alcohol, tobacco, and other nicotine products. It’s important to remember, however, that while the debate over cannabis evolves, alcohol remains a substance with well-documented health effects. Excessive consumption can cause significant damage to the liver, and nervous system and even increase the risk of addiction.

Cannabis and Harm Reduction

Cannabis is also emerging as a possible tool to reduce the consumption of more dangerous substances, such as opioids and methamphetamines. A recent scientific review has highlighted that it could be used in harm reduction programs, helping to manage opioid addiction and address one of the major health emergencies of our time.

Changing consumption habits in the United States reflect a cultural transformation and greater access to different options. However, it is essential to promote conscious and informed use of substances, remembering that, even if perceived as less harmful, cannabis is not without risks. Likewise, it is important to reiterate the harms of alcohol and the value of alternatives that can promote long-term well being.

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