"Green Wednesday" Cannabis Sales Pass $9 Million.

Liz Filmer
01 Dec 2023

The day before Thanksgiving, often called "Green Wednesday" in the cannabis industry, saw a record number of sales again. According to data collected, recreational sales on Nov. 22 reached $9,209,061.73, an 18.12% increase on Green Friday, 2022. Cannabis sales on Nov. 22 also grew by 90.5% compared to sales on the three previous Wednesdays.

In terms of products for Green Wednesday sales, flowers had the most sales, at $3,352,845.91, followed by vape-related products at $2,533,166.62, edibles at $1,207,840.33, pre-rolls at $963,026.92, and finally, extracts with $448,520.89.

Jane Technologies, who collected the data, said in a press statement that the cannabis industry's future is persisting in growth. 

"As we approach 2024, the US cannabis industry finds itself at an exciting time. With the government's recent actions on issues like SAFER and rescheduling, the end of cannabis prohibition has never felt closer to becoming a reality," 

With future consumer growth expected to persist and more large commercial brands expected to enter the industry, current operators have a duty to continue investing in scalable business solutions to remain competitive.

It was not all positive, however. Medical cannabis sales on Green Wednesday took a drop of 11.1% compared to 2022 sales totalling $9,191,493.38.

Green Wednesday and Black Friday are two of the most significant cannabis sales holidays of the year. This year, they witnessed some state cannabis agencies joining together to promote legal sales and support. 

The California Department of Cannabis Control (DCC) posted on social media in an attempt to deter black market sales and encourage people to shop legally. "Don't follow the hordes of shoppers today! Friday, shop smart, shop licensed cannabis." 

More on this topic from Soft Secrets:

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economic reasons to legalise weed



Liz Filmer