Columbia Care Launches Edibles Brand 'Hedy'

Stephen Andrews
07 Oct 2022

One of the biggest cannabis operators in the nation, Columbia Care, has introduced its new weed-infused edibles brand, Hedy. The line of products includes a variety of fast-acting gummies and chocolates, for now available in six markets, including Arizona, Colorado, Delaware, Massachusetts, Missouri and Virginia.

Hedy gummies are currently available in three flavors: cherry lime, green apple, and watermelon. In addition, Colorado has launched chocolate drops. The 5mg or 10 mg THC gummies come in packages of 10 or 20, depending on where you buy them. The gummies are powered by leading edibles ingredient company Azuca, which has used a unique quick-onset formula that allows the edible to kick in within 15 minutes. 

"We are so excited to bring Hedy to life and share with our patients and customers across the country. Our team wanted to create a brand, as well as a bright, fun and inviting visual representation that truly reflects the uplifting edibles experience," said in a statement BJ Caretta, SVP of Brands at Columbia Care. 

"Everything from the packaging to the flavors, and eventually the various forms underneath the brand, are all part of this authentic interaction with Hedy," the statement adds. 

Columbia Care has used a unique technological platform called Forage that gathers various insights from the market and the cannabis community. Their findings have been used to develop Hedy. "We believe that this is the right product to meet our patients and customers where they are in their cannabis journey, with an approachable form factor that is of the highest quality and designed to provide a consistent experience, no matter the market," said Caretta.

Columbia Care is currently present in 18 U.S. jurisdictions. The company operates 131 facilities, including 99 dispensaries and more than 30 growing and manufacturing facilities. 

Last year, the company launched Cannabist, its new retail brand, facilitating a national dispensary network that leverages proprietary technology platforms.

One of the earliest multi-state operators in the U.S., Columbia Care offers a wide variety of products, including flowers, edibles, tablets, and oils. Seed & Strain, gLeaf, Classix, Press, and Triple Seven are some of their most successful brands. 

Stephen Andrews