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Clear Certification: When Transparency is the Key to Success

Soft Secrets
25 Oct 2024

The European hemp supply chain is becoming more professional and reaching maturity. Finally, it will be possible to use an external certifier who guarantees the quality of distributed products with full transparency.


From cultivation to purchase, entrepreneurs and consumers are assured in the name of safety and traceability: a historic opportunity that elevates the hemp industry to the level of a solid and credible industrial sector. Together with the Longato brothers, Riccardo and Fabrizio, today we discover CLEAR, the certification that will allow sector operators to enter international competition, relying on the reputation of a globally recognized certification body. Certify, grow, and triumph, in short, thanks to transparency!

For which companies is your certification service intended?

We mainly support companies involved in the transport and storage of industrial hemp, cannabis, or medical cannabis, a sector where trust and reliability are essential for success. To achieve this goal, we conduct rigorous audits meticulously designed to safeguard the value of the product during the transaction. Using precise calculations, we determine the optimal number and positioning of sample units based on the volume and varieties of batches. Thanks to our proprietary alphanumeric labeling technology, we ensure an ecosystem of strict digital traceability.

Each batch is sealed with certified tamper-proof systems. Samples are analyzed in ISO 17025 accredited laboratories, and each batch is assigned a digital ID that provides full monitoring of the certification and documentation status through our platform. This ensures smooth export, strengthens brand identity, boosts sales, and builds undeniable trust with buyers worldwide.

Clear Certification: When Transparency is the Key to Success

Can you explain the uniqueness of your CLEAR certification service?

Our certification service is unique because we are the first company in the cannabis industry to develop a private standard for the certification of cannabis batch supply chains, legally recognized worldwide. By applying this service, we can officially assure our clients that their batches are certified to the highest standards, ensuring trust and transparency at every step. What sets us apart is our personalized approach.

We recognize that every company—whether a small startup or a large enterprise—has unique needs and challenges. For this reason, instead of a one-size-fits-all model, we customize our services based on specific needs and corresponding volumes. Our personalized service ensures that high-quality certification is accessible to everyone, allowing operators to enhance the credibility of their brand and expand their market presence.

Clear Certification: When Transparency is the Key to Success

Why will the international hemp market make a big leap forward thanks to CLEAR?

With CLEAR, the international cannabis market is ready to take a significant step forward. While the industry is experiencing rapid global growth, it faces challenges similar to those that established markets such as food or textiles had to overcome. These sectors overcame obstacles by adopting third-party certification bodies that brought impartiality and transparency to transactions, fostering trust and facilitating international trade.

CLEAR is the first provider to offer the same level of impartiality and clarity to the cannabis industry. By ensuring product quality and authenticity through accredited third-party verification, we eliminate barriers to international transactions. This not only simplifies import and export processes but also promotes a standardized level of quality across continents. Our services enable companies to expand confidently into new markets, facilitating global growth and promoting a more integrated industry.

For entrepreneurs who wish to receive detailed information about the services offered by CLEAR: www.webclear.global/

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Soft Secrets