A new industry gets it together in Toronto
Thirteen years ago, singer-songwriter Melissa Etheridge took medical marijuana to combat the side effects of chemotherapy to treat breast cancer. Today, she is the owner of her own line of cannabis-infused wine tinctures and other marijuana products.
“Seventy years ago, marijuana was on pharmacy shelves. Now it’s time to get back to that,” she told Billboard magazine when she launched Etheridge Farms last year. “I just feel really strongly about the medicinal aspects of cannabis.”
Etheridge will be heading to Toronto later this month to attend O’Cannabiz Conference & Expo, a three-day event that will explore the latest regulations, industry standards and best practices for medical and recreational cannabis.
Thousands of attendees, including physicians, licensed producers, industry professionals and the general public, are expected at the event at the Sheraton Centre, April 21-23. They see it as an opportunity to learn, network and advocate.
Some of the sessions are specifically geared toward those who have invested in the marijuana industry or are considering doing so. Among those sessions is a pre-conference boot camp, which will provide attendees with an overview of the evolution of the cannabis industry dating back to the 1960s. Attendees will learn about the three cannabis markets and be introduced to the various businesses, products and technologies in the industry.
Source: Financial Post
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