Major Sports Arena in the US is First to Sell THC-infused Drinks
U.S demand for alcoholic beverages has hit record lows
The United Center in Chicago is poised to become the first major sports arena in the United States to sell THC-infused beverages during events, highlighting the increasing demand for non-alcoholic alternatives.
RYTHM has entered into a multi-year partnership with the United Center, allowing them to offer their signature drink, Señorita, which contains hemp-derived THC, to guests aged 21 and over at live events, including concerts. It is important to note that these cannabis drinks will not be available during sporting events due to league regulations.
Joe Myhra, the Chief Operating Officer of the United Center, expressed enthusiasm about the partnership by stating, “We are thrilled to introduce Señorita and RYTHM into the live entertainment scene. As we strive to enhance our guest offerings, the local roots of RYTHM make it a perfect fit for the United Center experience.”
Señorita, which features five milligrams of THC per drink, is set to be available for purchase at the stadium starting in February.
Ben Kovler, the CEO of RYTHM, highlighted the significance of this partnership by saying, “Bringing Señorita and RYTHM to the United Center reflects a simple reality: consumers are seeking out non-alcoholic options, and leading venues are responding.” He added, “The United Center is one of the top-tier venues in the world and continues to set the standard for live entertainment with the introduction of these modern and responsible options.”
Is Alcohol Still Popular with Younger Adults?
This announcement comes at a time when demand for alcoholic beverages in the U.S. has hit a record low, according to a Gallup poll from August. The survey revealed that 54 percent of Americans now report consuming alcohol, marking the lowest percentage since 1939, largely driven by younger adults.
At the same time, young Americans are increasingly opting for cannabis-infused drinks as an alternative for relaxation.
An August poll conducted by Drug Rehab USA indicated that 66 percent of respondents from Gen Z and Millennials reported trying alternatives to alcohol in the previous six months, with 24 percent stating they had “at least partially” replaced alcohol with non-alcoholic or cannabis-infused beverages.
This growing trend in THC-infused drink consumption at major venues like the United Center marks a significant shift in consumer preferences toward healthier, non-alcoholic options in the beverage market.
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Liz Filmer
