A Joint Effort To Roll Stronger

Soft Secrets
01 Feb 2018
Three major players in the cannabis industry have joined forces to roll together and create the largest global cannabis partnership to date.     Author: KroniK seed bank to sell the best weed throughout Canada, and eventually in international markets. Canopy Growth from Ontario, Colorado-based Organa Brands, and Amsterdam;s own Green House along with its sister brand Strain Hunters will be making big waves together now. Canopy Growth Corporation is the world’s largest cannabis company, with a market cap of $3.8 billion. Its core brands include Tweed, the most recognized marijuana production brand in the world; Spectrum Cannabis, international medical brand; and Bedrocan, pioneer of medical cannabis. Among partners and friends are: Snoop Dogg, one of the most revered figures in music, entertainment and more recently, a business pioneer in the cannabis sector; DNA Genetics with awards in every category in the Cannabis Cup; AusCann, a leader in Australia's emerging medical cannabis industry; Indoor Harvest from Texas, developers of aeroponic agriculture solutions for the cannabis industry, working with CityFarm at the Massachusetts Institute of Technology (MIT) to revolutionize the efficiency and accessibility of agriculture. Talk about diversity: from horticultural experts to storied cannabis growers, Harvard MBAs to Cambridge law graduates, Ottawa Valley tech icons to Compassion Club pioneers – it brings together the types of people who go looking for opportunities to innovate. Canopy Growth was the first cannabis company to go public, and the first to launch diversified growing platforms. From 2010 Organa Brands deliver the highest quality cannabis extractions with user friendly delivery systems. They sell OpenVape, Bakked, Magic Buzz, and District Edibles products in eleven U.S. states and Jamaica, and hope to expand to Germany, Switzerland and other European countries. Green House and Strain Hunters are best known for their mind-blowing genetics, clubs, and documentary movies. The Green House Seed Company is one of the most successful cannabis businesses in the world, a winner of many international awards (40 High times Cannabis Cups, 17 Highlife Cups, and many more private awards in many countries), a leader in cannabis genetics. Arjan, owner and founder, has been acclaimed The King of Cannabis for his amazing record of cannabis prizes won throughout his career. He has always been committed to create the best genetics in the world - he started collecting genetics and landraces from all over the world 25 years ago. All Green House strains are the result of years of intensive breeding and they have exceptional medicinal as well as recreational properties.

If Weed Ruled The World

The collaboration will operate through Canopy Growth’s facility in Creemore, Ontario, with Canopy Growth issuing shares to Green House and Organa Brands in exchange for exclusive licenses in Canada for technology, genetics and intellectual property. The deal also includes the exclusive distribution of all Organa Brands and Green House products via Canopy Growth’s national channels—and the opportunity for international growth, since Canada’s legal market can export cannabis products to countries that allow the importing of marijuana. “These individual businesses each bring an interesting combination of experience, brands and entry points into the sector,” Canopy Growth CEO Bruce Linton told The Daily Beast recently (Ricardo Baca, “These Three Kings of Cannabis are Going Into Business Together”). “It’s almost as if we’re making a rope with these different threads, and it feels like another industry first when you look at what we’re trying to do with this collaboration—since we’re bringing this level of expertise and experience and wrapping it all into a fully compliant, Health Canada-certified building.”  
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