Ex-Microsoft Man Planning World's First Legal Marijuana Brand
Shively, who in a very different previous corporate life was a strategy manager for Microsoft, wants to create a legal marijuana brand
Shively, who in a very different previous corporate life was a strategy manager for Microsoft, wants to create a legal marijuana brand
He eventually hopes his entirely legal product will become the Starbucks of funny-smelling cigarettes.
Shively's plan is to buy legal medicinal marijuana from Mexico, which he'll repackage into branded products to sell. And he thinks there is a legal market for it in the US, thanks to two states - Washington and Colorado - legalising recreational use of the drug, plus a further 18 allowing it for medical uses if you can convince your doctor to sign you a prescription saying you literally need it.
He's after $10m in funding to make the legal drug brand dream real, which he'll do, in part, by buying existing pharmacies that are already licensed to provide medicinal marijuana.
http://www.gizmodo.co.uk 31/05/2013
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