BitCanna: A Revolution in the Cannabis Market

The cannabis industry needs a shakeup and BitCanna is here to do it. It is no understatement to say that the burgeoning legal cannabis market is undergoing growing pains. From establishing trust to dealing with transactions and money, everyone involved from customer to grower is encountering problems. Birthed from within the industry, BitCanna is aiming to solve all of these problems in one fell swoop. Made up of Europe's most prominent players in the cannabis market, their revolutionary ideas and cutting-edge technology are here to change things for the better. Trust us, they are turning a lot of heads.

THE PROBLEMS OF TODAY'S CANNABIS MARKET

Many of the problems faced stem from the fact that the cannabis market has either operated in a grey area or has been outright illegal. As cannabis emerges into a more mainstream, regulated market, it is struggling to establish trust and overcome the hurdles put in place by government and financial institutions. You may have encountered this first-hand. If you have ever tried to pay for cannabis-related goods both in the high street or online, you’ll know that it is not always a simple affair. Major payment providers like PayPal and Visa both often prohibit the use of their services for any transactions linked to cannabis. For producers, distributors, and dispensaries the problem is further exacerbated, as processing payments, depositing money, and proving transparency are monumental tasks. So, if someone turned around and said they had a purpose-built solution to the problems that have plagued and hindered the growth of the cannabis industry, understandably many would be interested.

HOW BITCANNA WANTS TO CHANGE THINGS

BitCanna's revolutionary model aims to open up the market for everyone involved - be it end user, supplier, or government regulatory body. It is a lofty goal, and not one easy to implement. To do so, they are harnessing a purpose-built blockchain that acts as a secure payment method, an immutable supply chain ledger from seed to dispensary, and trust system to ensure everyone involved is accountable for quality. Combine this with state-of-the-art app development, easy shop integration, and a focus on accessibility, and you have a system that can break the hold of large financial corporations and let the cannabis market flourish. Blockchain projects come and go, but what makes BitCanna so interesting is that they are already working with some of the biggest seedbanks and retailers in Europe – currently catering to 10 million people monthly. Add in the fact that their system is nearly ready to go and will be usable in shops across Europe from day one, and you have a potential gamechanger on your hands.

WHO ARE BITCANNA?

BitCanna is made up of influential industry veterans already dealing with these problems on a daily basis. They have formed an alliance with Europe’s most prominent brands and names, such as Zamnesia, Alchimia, Kannabia, Barney’s Farm, Amsterdam Genetics, and Royal Queen Seeds, to name a few. It is a strong backing, showing a fierce commitment to change.

HOW WILL BITCANNA WORK?

Using BitCanna is a straightforward process. BitCanna allows you to easily purchase BitCanna Coin, which acts as currency to use when buying cannabis-related products both online or instore. All users need to do is download the app, load funds, and use the app to make their purchases—transactions are instant, easy, and safe. It removes banks and credit card companies from the equation, ensuring transactions are possible without roadblocks while keeping your details private. For retailers, it means they can receive payment and cash out without having to rely on banks or deal with fees that go hand-in-hand with the industry. The best part for them is that it is all transparent, legal, and accountable, meaning they can work with regulators to build trust, moving the market out of its grey area of law. Also, the BitCanna blockchain allows everyone in the supply chain to record the details of their products, such as certificates of quality, when products were produced, where, and who by. For the legal market, it allows complete transparency and assurance for end users that they can trust in the product they are buying—again helping facilitate regulation. Lastly, the inbuilt trust system allows end users to review and verify retailers and producers, helping create an informed community of customers and reputable sellers. When you consider they intend to allow this all to happen from your phone, it sounds like a lot of work, and it is. Yet, this explanation is only scratching the surface of what they are trying to achieve. One thing is for sure: with such backing, innovation, and passion, the cannabis market is in for a significant change. If you want to read more, head over to www.bitcanna.io and take a look for yourself.