'Titty Sprinkles': New Cannabis Blend for Breast Cancer
An elderly woman is seen smoking medical marijuana.
A medical dispensary in Missouri is introducing a strain that reportedly offers relief to breast cancer patients. Called "Titty Sprinkles" (thanks Cartman and South Park for that moniker), despite the name, the new cannabis strain at the same time honors the slowly growing number of women leaders across the cannabis sector, a spokesperson from the strain's mother dispensary says.
A new THC flower with an eye-popping name is entering the market next month. Titty Sprinkles is a new offering from Litle Rock, Ark.-based medicinal cannabis company Good Day Farm. The dispensary will introduce the medical cannabis strain in Missouri, where the company has two locations and where marijuana for medical purposes is legal.
Arkansas also has a legal medical marijuana market, however, state regulators stick to a list of qualifying conditions, and breast cancer is not one of them.
"Titty Sprinkles" has enough of sexual or controversial context, if you will. It could mean snorting powdered drugs (or ice cream sprinkles) off a woman's bare breasts. However, the attention-grabbing name of the strain is intended to promote available options for breast cancer treatment and also raise the profile of women in the cannabis industry.
Laurie Gregory, chief marketing and brand officer for Good Day Farm, says the name of the new medical strain goes to the developer's mother and her fight against breast cancer. These cancers develop in the cells lining the milk ducts or the glands that produce milk in the breasts and affect more than 280,000 women in the United States alone every year. The disease accounts for 1 in 3 of any new cancer in females.
"We wanted to raise awareness and support the fight in a fun and culturally relevant way," Gregory explains in a recent interview. "Titty Sprinkles is a 'loud and proud' novel cannabis strain with properties that can aid with insomnia and pain," associated with cancer treatment.
Knowing that, the upcoming debut of this new blend in Missouri next month might be seen as a way to empower women and celebrate Women's History Month; its announcement comes just days after March 8 International Women's Day.
A trend practiced by all industries, a month like March is the perfect time to reexamine the cannabis industry's record on women's representation as owners, managers, and board members. According to Gregory, Good Day Farms takes pride in the fact that the company has 44 percent of female employees, above the norm in the pot industry as a whole.
While the cannabis industry has always been more "balanced" in the ratio of female and male leadership, a recent survey from MjzBizDaily reveals that the overall representation of female leaders in the sector has dwindled to an all-time low. The current female executive ratio is 22 percent, down from almost 37 percent in 2019 or 36 percent in 2015. The national average for all industries is at around 30 percent.
According to a report by the National Cannabis Industry Association and the Arcview Group, the representation of female CEOs in the sector is even lower than executives, with only 8 percent of the overall number.
Well, my sincere hope is that Titty Sprinkles, as much as x-rated as it sounds, achieves its greater mission! That it helps women patients fight breast cancer and that this flower also helps promote women's leadership across the budding industry.
S
Stephen Andrews
