Royal Queen Seeds Enters 2024 With the Launch of Their Renewed Brand Under Slogan "Grow Higher"

Soft Secrets
15 Feb 2024

Seed bank Royal Queen Seeds, leader in the cannabis seeds industry, proudly announces a great start to the year with the presentation of its refreshed brand identity.


As the cannabis landscape continues to evolve internationally, Royal Queen Seeds embraces change with a renewed sense of purpose. While core values and heritage remain the same, goals and objectives aim higher. The new branding, characterised by a modernised lion and the empowering slogan "Grow Higher", reflects the brand's dedication to pushing boundaries and inspiring a global community of growers.

Things have been moving fast for the brand in the past year, with a successful launch in the US market and recognition as Seed Bank of the Year at the Emjays, as well as the launch of ground-breaking true F1 hybrids—something never seen before in the homegrown cannabis sector. Following these successes, the seed bank needed a revitalised image that reflected all of these milestones.

“This evolution encapsulates the spirit of a fresh chapter for Royal Queen Seeds, where the sky's the limit. It materialises our commitment to innovation, quality, and the constant pursuit of new heights. And we want to invite everyone to join us on this thrilling journey, as we redefine the future of cannabis together”, said Shai Ramsahai, president of Royal Queen Seeds and son of European cannabis legend Boy Ramsahai.

This rebranding, as confirmed by the brand, signals just the beginning of what Royal Queen Seeds has in store for 2024. Let’s prepare for a year of exciting surprises for the cannabis community.

About Royal Queen Seeds

Established in 2007 in Amsterdam, Royal Queen Seeds (RQS) is the market leader at the forefront of the global cannabis genetics industry, recently recognized as “Best Seedbank of the Year” at The international Emjays Awards. Driven by an inherent passion for the plant, RQS meticulously tests each seed for germination, vigor, yield and both recreational and medical efficacy. This dedication, combined with relentless research and development, allows RQS to pioneer and anticipate market trends while delivering top-tier genetics curated by its team of biologists.

The company is also a respected cannabis educator that offers comprehensive grow guides, resources and instruction for cultivators. It has developed an extensive range of modern genetics—including autoflowering and proprietary F1 hybrids—that cater to the varied needs of contemporary growers at every skill level, from hobbyists to professionals. Multiple Cannabis Cup victories and prestigious "Best Seed Bank'' awards speak to the company’s outstanding breeding and innovation. RQS now operates online in the U.S., Thailand and 28 countries across Europe. Headquartered in Barcelona, brick and mortar locations can be found in Amsterdam, Barcelona and Bangkok. Learn more at royalqueenseeds.com.

For further details please contact:

Luciana Simoncelli
Communications Manager
+34 605 999 427 
luciana.simoncelli@royalqueenseeds.com

S
Soft Secrets