Brazil Urges Meta to Reinstate Cannabis Accounts

Liz Filmer
06 Nov 2025

In a significant move initiated by the Brazilian government, Meta, the parent company of Instagram, has been compelled to reverse its recent decision to censor numerous accounts linked to cannabis advocacy. This intervention directly comes from Brasilia and highlights the growing tensions around issues of digital free speech and public health information.


At the forefront of this initiative is Minister Paulo Teixeira, a prominent member of the Brazilian Federal Government and the head of the Ministry of Agrarian Development, which focuses on agrarian reform and supports family farming practices. Teixeira’s involvement underscores the governmental commitment to ensuring that patients have access to vital medical information.

During a recent social media broadcast, Minister Teixeira expressed his strong disapproval of Meta's actions, describing the deletion of 47 Instagram accounts associated with medical cannabis activists and organizations as potential "censorship." He demanded transparency on the motivations behind the removals, questioning if they stemmed from a direct instruction from Meta or a ruling imposed by a judicial authority.

“If the censorship originates from Meta alone, I insist on the immediate reinstatement of these accounts,” Teixeira asserted vehemently. He further warned, “Should this removal have no legal basis, we will not hesitate to pursue legal avenues to safeguard these accounts, as their absence harms countless Brazilian patients seeking essential information and therapeutic alternatives.”

The pressures exerted by the Brazilian government appear to have yielded some results, as Teixeira’s office reported that Meta has reinstated 20 of the removed accounts, although this comes without comprehensive explanations. Importantly, Meta acknowledged that there was no court mandate justifying the removals—a crucial revelation that raises questions about the company’s content moderation policies.

How is Brazil Expanding The Medical Cannabis Landscape?

The dynamics surrounding medical cannabis in Brazil are rapidly evolving, with the country on the verge of an explosive growth in this emerging market. Brazil is positioned to potentially become one of the leading players on the global stage. This burgeoning industry responds to a significant demand, illustrated by the fact that there are over 670,000 registered patients and tens of thousands of doctors prescribing medical cannabis.

Despite the Brazilian health regulatory agency ANVISA moving slowly in establishing a robust regulatory framework, the use of cannabis for medicinal purposes is gaining traction among the populace. Numerous conferences and specialized fairs have witnessed enthusiastic participation from healthcare professionals eager to engage with the latest developments in the field.

As companies, including well-respected research institutions like Embrapa, prepare to launch domestic cultivation operations, they face considerable challenges stemming from existing regulations. The prohibition of using cannabis flowers and tetrahydrocannabinol (THC)—the psychoactive component often associated with recreational marijuana—remains a significant hurdle, primarily due to concerns about illegal cannabis use.

Yet, judges in Brazil are stepping up to fill this gap, authorizing thousands of individuals and organizations to cultivate medical cannabis legally while societal and legislative changes are still in flux. With its extensive patient base and the growing interest from healthcare professionals, Brazil has the foundational elements necessary to thrive in this sector. However, the country must navigate regulatory barriers to fully unlock the potential of its medical cannabis industry.

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Liz Filmer