Atami

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Atami, the leading bio-technical research bureau in the field of plant nutrition and substrates, is celebrating its 20th birthday in 2017. Atami has attained many milestones and achievements during these years, driven by gardening passion, in depth biological knowledge and ‘green fingers’. Having been created in 1997, Atami focused on becoming a leading supplier of plant nutrients, stimulators and substrates for horticulture enthusiasts. In honor of its 20th anniversary, Atami has created multiple ways for horticulture aficionados the world over to celebrate these two decades of success. Indeed the drive and ambition of Atami has resulted in its products being used and appreciated in more than 40 countries, spread over 5 continents. It’s sophisticated product line and focus on quality has ensured optimal results wherever it has been used. The Atami view on our day to day lives, is that all the senses combine to create meaningful and memorable experiences. There has been remarkable progress in plant nutrition know how, the development of high quality nutrients, and the accessibility of sophisticated hardware. However the majority of these innovations have been focused on increasing plant yield. To add to this, Atami aims to be a catalysts for supporting the environment, which they believe is an essential part of future responsible horticultural practices.

Atami has become a way of life

With 20 years of blooming experience, an Atami ‘lifestyle’ has become an identity for much of its customer base. In line with Atami’s slogan ‘naturally innovating’, the company has decided to celebrate its 20th anniversary in a unique way. An original line of high quality lifestyle products including bags and apparel is being launched. Attention to detail has been paramount, using high quality materials to correctly reflect the established brand image of the company. The Atami experience will now be able to be enjoyed and communicated both in the garden and on the move.

Atami bag

The elegant line of bags currently consists of a ‘cross-body bag’, a ‘business bag’ and a ‘travel wallet’. All three are made out of high quality leather. The ‘cross-body bag’ has four separate compartments for items such as tablets, chargers, travel documents and credit cards. Uniquely designed to ensure product safety whilst also providing easy accessibility to the bag user. The ‘business bag’ provides three spacious compartments for larger items such as laptops, books and files. It is Ideal for travel and business meetings. Separate smaller storage areas for items such as bank cards, phones and keys is also provided. The ‘travel wallet’ is a smaller solution that compliments the first two products. Lightweight and discreet, it enables easy access to everyday items whilst being extremely easy to carry. Both above or beneath clothes is possible for optimal safety. It is designed with a zipper on the back to provide additional space for coins and cash. All three bags are available in chestnut, red, camel, moro and black.

Atami apparel

The apparel line is kicking off with fashionably designed t-shirts created by the in house design team. Subtly communicating the Atami brand whilst keeping a strong sense of style has been the goal for these products. The quality fabric is made of 40 single long fiber ring spun cotton. It is enzyme washed and silicone treated to ensure a smooth ‘ítch free’ feel to the skin. These two iconic prints are available in 4 colours.

Atami fairs and events

Keep an eye out for the Atami 20th year anniversary tour event at trade fairs near you. You can experience the Atami lifestyle first hand, and meet the enthusiastic Atami team. During your visit to the ‘Atami 20th year anniversary booth’ you will also find exclusive promotions, free samples and a chance to win big prizes. We look forward to seeing you and celebrating our 20th anniversary together. www.atami.eu