Dad Grass New Collection Honors George Harrison

Stephen Andrews
13 Apr 2022

Premium CBD brand Dad Grass has just dropped a new line of hemp-derived CBD + CBG pre-rolls and accessories in a collab with the George Harrison Estate. Dubbed 'All Things Must Grass,' the collection honors George Harrison and his enduring legacy in music.

Famous for its CBD joints and full-spectrum tinctures, Dad Grass launches All Things Must Grass as a tribute to Harrison's iconic 1970 album All Things Must Pass. The collection features pre-rolled CBD and CBG joints, paraphernalia, and merch. 

The George Harrison Estate recently accepted a Grammy Award for "Best Boxed or Special Limited Edition Package" at the 64th Grammy Awards ceremony, following the release of All Things Must Pass: 50th Anniversary Edition. The album topped the Billboard Top Rock Albums chart last year, over two decades since Harrison's passing. 

All Things Must Pass was originally released as a triple album at the end of 1970 and was Harrison's first solo work after the Beatles' break-up earlier that year. The album featured quintessential singles of the era, such as My Sweet Lord, which peaked at number 1 all over the globe, including on the US Billboard Hot 100 and the UK Singles Chart.

The album art inspired the artwork and packaging of the 'All Things Must Grass' collection, which team says was designed and formulated to be the "sort of light-hearted and laid-back cannabis products we think he [Harrison] would have enjoyed back in the day."

The main collection product is the Special Blend George Harrison Dad Grass Five Pack, which contains pre-rolls crafted from CBD and CBG hemp flower responsibly grown in the U.S., and it's federally legal under the 2018 Farm Bill

The unique blend tailored for a "peaceful balance of the two most enlightening cannabinoids, CBD for physical harmony and CBG for mental clarity, serves as an ode to George's mystic blend of cultures, styles and times." 

Co-founders Ben Starmer and Joshua Katz told VICE, "We designed the Special Blend 5-Pack packs as a tribute to George and the diverse elements of his life's journey. The black Pantone you see throughout the collection is drawn straight from the All Things Must Pass cover. A replica of his signature is in silver foil on the front (Dream! Come! True!). And throughout the rest of the packaging, we included other subtle nods like song lyrics and titles, imagery of Friar Park and the gnomes from the album cover." 

The collection is available for purchase online, and it will also be distributed in-store at select retailers across the United States this month. 

Stephen Andrews